- South Dakota Governor Kristi Noem is considered a likely 2024 Republican presidential candidate.
- She has a close circle of allies in South Dakota who have worked for her on campaigns and in office.
- Insider compiled a guide to Noemworld. You’ll want to bookmark this for 2024.
- See more stories on Insider’s business page.
South Dakota Republican Gov. Kristi Noem’s national profile is quickly rising.
She’s introducing herself around the country and many in GOP circles consider her a potential candidate for the White House. She’s making headline-grabbing moves that appeal to the party base.
She rejected most of the coronavirus prevention measures embraced by her fellow governors — including Republican ones — such as mask mandates, social distancing, and lockdowns. Those decisions were cheered by conservatives, but South Dakota suffered a large outbreak at a meat processing plant early in the pandemic and had some of the worst rates of infection during the winter of 2020. She also sent 50 National Guard troops to the southern border in June 2021, paid for by an out-of-state megadonor.
As Noem’s star rises, people surrounding her are worth watching as well. Several members of her inner circle have been with her since her days in the state legislature and helped her run for Congress. Others have jumped back and forth between her governor’s office and her campaigns.
Insider has compiled a guide to Noem’s circle. They include family members, officials in her administration as well as longterm political allies. Keep an eye out: They might just wind up on her presidential campaign staff one day.