FTC Approves Ad Buyers’ $13.5 Billion Merger But Bars Placement Based on Politics
In a landmark decision, the Federal Trade Commission (FTC) barred two major advertising buyers from restricting purchases based on ideological or political reasons. On June 23, the commission approved Omnicom Group Inc.’s $13.5 billion acquisition of The Interpublic Group of Companies Inc. However, in a consent order, the agency charged with protecting America’s consumers barred