The Brooklyn Bridge and parts of the New York City skyline are visible in New York, on Nov. 5, 2025. Angelina Katsanis/Reuters
New York state lawmakers on Thursday passed a ban on businesses setting individualized prices for consumers based on their personal data, in the strongest move yet by a state against the practice.
• If New York Governor Kathy Hochul signs it into law, the One Fair Price Act would prohibit companies from setting prices based on data that could be traced to a person or their device, such as browsing history, income and real-time location.
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