CBS News California investigates “Sephora Kid” concerns and legislation.
CBS News California investigates “Sephora Kid” concerns and legislation. – CBS News <meta property="og:description" content="Get-ready-with-me videos saturate social media feeds, targeting young girls with multi-step skincare routines where popular brands partner with kid-fluencers to create viral skincare products. The skincare industry is cashing in on so-called "Sephora kids," fueled by Gen Alpha (kids under 12).