Trump-Allied Super PAC Will Spend $100 Million Across 4 Battleground States

A key supporter of former President Donald Trump will spend $100 million on paid media through Labor Day, according to a new election memo.

A Make America Great Again Inc. memo obtained by The Epoch Times dated June 4 and signed by Taylor Budowich, the super PAC’s CEO, said the media campaign will continue “our pursuit of Biden’s core demographic constituencies, while limiting [President Joe] Biden’s paths to victory both demographically and geographically.”

MAGA Inc. is not officially part of the Trump campaign. However, it is using its resources to support President Trump’s run for office.

Under Federal Election Commission rules, a super PAC can receive unlimited contributions for the purpose of financing so-called independent expenditures or other “independent political activity.” A super PAC is barred from making direct contributions, monetary or otherwise, to federal candidates.

While MAGA Inc. and the Trump campaign’s fundraising claims cannot yet be independently verified, the money would go a long way toward closing the substantial cash gap the Trump campaign and the Republicans face in their battle to win back the White House.

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A May 20 release from President Biden’s principal campaign committee, Biden For President, said the campaign closed April with more than $192 million in cash. Like the Trump campaign’s fundraising announcement, the public must wait to see verification from the FEC.

Public FEC disclosures covering May are not due until June 20, and quarterly reports, including April, May, and June activities, come even later on July 15.

With a sizeable war chest, the Biden campaign and its allies are making massive expenditures across the battleground states.

According to a political spending analysis conducted by analytics firm AdImpact published on May 22, Democrat-aligned groups are outspending Republican-aligned groups by more than $137 million.

Nevertheless, Mr. Budowich called the cash advantage “baked.” He said the advertising is “struggling to move the needle” for the Biden campaign.

“Joe Biden has a base problem—a big one—and money has not been the solution,” the memo said. “President Trump is surging with key constituencies that undermine Biden’s path to victory.”

Demographically, Mr. Budowich said, the Trump campaign is making in-roads with black Americans, Hispanic men, and white suburban women. He called this an “existential crisis” for the Biden team.

By spending to reinforce support among what should be its most ardent adherents, the Biden campaign’s ad buy is a “sign of tremendous weakness.”

“Democrats aren’t playing to win, they are playing not to lose,” Mr. Budowich said.

Campaign Strategy

MAGA Inc.’s spending strategy is focused on four swing states: Arizona, Georgia, Pennsylvania, and Nevada.

The plan for the western states, where President Biden won both Arizona and Nevada in 2020, calls for making targeted pitches to groups that MAGA Inc. thinks the Republicans can win.

Mr. Budowich conceded that Republicans will not be able to keep pace with the Biden campaign’s spending in Arizona and Nevada. However, the GOP can reach its voters through “specific and individualized means.”

Georgia, another state President Biden carried in 2020, could be a “dogfight,” the memo said. Internal polling indicates President Trump’s campaign holds a notable lead over President Biden, but that could diminish as Democrats reach out to core voters that helped the party win in the previous cycle.

MAGA Inc. plans a “significant and sustained” advertising campaign in Georgia, along with a text and mail push, to ensure President Trump’s message reaches voters in the Peach State.

Mr. Budowich said the most important state for MAGA Inc. is Pennsylvania. President Biden won the Keystone State in 2020, but the Republican Party is cutting into the Democratic Party’s voter registration advantage.

MAGA Inc. thinks the race will come down to Pennsylvania, and is spending like it. The memo said the super PAC is blitzing the state with anti-Biden ads focused on inflation, the economy, illegal immigration, and President Biden’s mental fitness.

The super PAC said it’s close to going dollar-for-dollar with the Biden campaign and will count on support from what it called an affiliated organization called Securing American Greatness.

AdImpact said on June 3 that Securing American Greatness bought more than $4 million in advertising through early July and will begin airing ads in June.