Ian Prior, a strategic adviser for Citizens of Sanity, said the group wants to capitalize on what he described as a “major realignment” in the current political landscape. The group, which has already spent about $670k on advertising since August, according to AdImpact data, will launch a new $600k ad buy across Washington, Texas and Arizona this week focused on crime, “woke craziness,” and gender ideology, Prior confirmed to CNN. The group is also “messaging aggressively” in Latino-dominated markets as Republicans try to maintain recent gains in Hispanic support, Prior added, and has previously launched ads in Texas, Arizona, New Mexico and Colorado around the participation of transgender athletes in male and female sports leagues.